What are a couple of differences in MedEd versus CHC, in any of the stages of the e-marketing program strategy process used in this course, as the case begins? The e-marketing program strategy process has the following stages:
Mission
Critical Analysis/SWOT
Target Market Sought
Value Proposition(s)/University Brand Image(s) Desired
Marketing Mix Specifics that Support Value Proposition(s)/University Brand Image(s) Desired